As of October 26th, 2021, I have resigned from the AMP Technical Steering Committee. Though no small part of it was brought on by mounting responsibilities at work and at home, I cannot in good conscience recommend AMP to my peers due to recent disclosures about Google’s advertising conduct and its positioning of AMP.
Why not just stick to web standards and build meat and potatoes web pages that can work with whatever ad exchange you need?
— Lívia Labate (@livlab) October 25, 2021
Because Google can also simultaneously exert pressure onto publishers to use AMP to increase likelihood of search ranking performance.