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The inhumanity of new Twitter management

I worked at Twitter for over five years. I put everything I had into building amazing things there. But I didn’t just give; Twitter and its people gave back to me more than I could have ever asked for. It’s disheartening to see what is happening there today, under new management.

For all of my lack of visible emotion at work, I cared. I really cared. I cared about the product, yes, but I also cared about those around me. And in return, I saw how much the Twitter leadership cared as well – and again, not just about the product, but the people as well.

My first full day out of new hire orientation in 2015 was the first round of layoffs Twitter had given. It was a solemn day. No one wanted to meet me, as they were mourning the loss of their fellow team members. I understood and did my best to stay out of the way. But at the same time, it was all handled as humanely as something as such could have been. Everyone was greeted with apologies, addressed with kindness and care.

From 2015 to 2022, Twitter promoted a healthy work/life balance. Everyone was given time off when they needed it. No one was subject to forced late-nights and weekends. In fact, I remember very clearly having managers discouraging people that were working on weekends – instead encouraging them to do something else with their precious and valuable time.

The past two weeks have been the opposite. I heard of people being forced to come in from PTO to help ship an unimportant (large) change before the weekend. They worked until at least 1am on a Friday night to get a pointless feature out the door – one that wouldn’t make or break anything outside of the new owner’s sense of superiority over his employees.

I’ve seen pictures of people sleeping in the office overnight in order to ship a change to make everyone pay for a little blue check. Why? $8 per month won’t make a profit when you clearly won’t be able to get any sort of volume signing up for such a thing.

I’m sad for any and all who have had to endure this past year. Through uncertainty leading up, all the way to impending doom, to experiencing it, and being thrown out the door with this: the most impersonal email you could ever receive.

Team, In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday. We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward. Given the nature of our distributed workforce and our desire to inform impacted individuals as quickly as possible, communications for this process will take place via email. By 9AM PST on Friday Nov. 4th, everyone will receive an individual email with the subject line: Your Role at Twitter. Please check your email, including your spam folder. If your employment is not impacted, you will receive a notification via your Twitter email. If your employment is impacted, you will receive a notification with next steps via your personal email. If you do not receive an email from twitter-hr@ by 5PM PST on Friday Nov. 4th, please email To help ensure the safety of each employee as well as Twitter systems and customer data, our offices will be temporarily closed and all badge access will be suspended. If you are in an office or on your way to an office, please return home. We acknowledge this is an incredibly challenging experience to go through, whether or not you are impacted. Thank you for continuing to adhere to Twitter policies that prohibit you from discussing confidential company information on social media, with the press or elsewhere. We are grateful for your contributions to Twitter and for your patience as we move through this process. Thank you. Twitter

Fuck you, new Twitter management. You’ve ruined something great and hurt too many people. What’s more is that I think this is just the start.